Bombardier Aerospace launched a “Tweet spot” campaign for MEBA 2012, where attendees Tweet a picture of themselves at designated places at the static display area. The company plans to move its Tweet spots around during the show, but all locations will have Bombardier aircraft in the background. Bombardier said it decided to engage attendees with Twitter at the show, since social media is very popular in the Middle East. Tweet spot photos taken at MEBA should be tagged with #BBAWorld and #MEBA12.
NBAA announced the rebranding of its GA Desk today, calling it Air Traffic Services (ATS). “The name change is designed to place greater emphasis on the services that NBAA ATS provides in helping member-company aircraft avoid delays caused by air traffic issues,” the association said. In conjunction with the rebranding, NBAA has launched a new Twitter feed managed by its ATS specialists that will communicate airspace alerts, news and links with the broader business aviation community.
The power of Twitter compels you. Well, at least, it should.
When it comes to online business networking, Twitter is king. But business aviation veterans have been hesitant to adopt networking tools, such as Twitter, to increase awareness and outside interaction with the aviation world. I have heard phrases like “It’s not used in our demographic,” and “I don’t have the time,” which to me sounds suspiciously like an excuse.