World Fuel Services officially launched the new Ascent fuel brand for FBOs this week at the NBAA Convention. The company brought one of its refueler trucks, complete with new global fuel brand logo, to Orlando to show attendees what they can expect to see over the next year as the company rolls out its global branding. Ascent will also offer equipment leasing, credit card processing, contract fuel, FBO marketing assistance and training and product liability insurance protection.
ATP Jet Center at Daytona Beach International Airport is the latest Signature Select affiliate FBO, Signature Flight Support announced today. Signature Select comprises independent FBOs that adhere to Signature’s systems, service and safety standards, as well as training, sales and marketing processes. Each member company maintains its independent brand with the addition of the Signature Select badge, the FBO chain said. Participating FBOs also offer the Signature Status and Signature TailWins customer loyalty and rewards programs.