Newly merged divisions aiming to increase profitability and growth
Airbus Defence and Space may be a new brand, but the former defense and space businesses of EADS face a familiar problem: how to remain profitable when European defense budgets are in decline and export competition is intensifying. The combining of Airbus Military, Astrium and Cassidian took effect at the executive level on January 1. Three weeks earlier, a reduction of 5,800 jobs at the new combined division over the next three years was announced.
Less than three years after it was renamed Cassidian, the defense and security business of EADS is being rebranded again. In fact, the EADS name will disappear in a reorganization that includes application of the “globally recognized Airbus brand” to all the group’s activities. “We affirm the predominance of commercial aeronautics in our group,” said CEO Tom Enders.
Under the theme “Delivering Innovation,” EADS and its divisions–Airbus, Astrium, Cassidian and Eurocopter–are showcasing a wide range of products it says will help shape the future of the aerospace industry. Meanwhile, the EADS human resources team plans to conduct a number of events at the show for those interested in starting or furthering their careers in aerospace and defense.
The task of keeping development of the new Airbus A350XWB airliner on track for service entry in the second half of 2014 “remains challenging,” the European airframer’s parent company EADS acknowledged at a press conference today.