Honda Aircraft Taps Acura Sales Boss
Honda Aircraft took its first deposits for 100-plus HondaJets during the NBAA Convention last week and is negotiating with “a number of fleet customers,” according to president and CEO Michimasa Fujino. The new twinjet will sell for $3.65 million (2006 dollars), with first delivery scheduled in 2010. On hand at NBAA to throw the full support of the company behind the new jet was Honda president and CEO Takeo Fukui, a surprising sight given that few other parent-company leaders besides Falcon’s Serge Dassault ever attend NBAA shows. Also on hand was Doug Danuser, who two months ago joined Honda Aircraft as general manager of sales and marketing, switching from a similar job at Honda’s Acura automobile arm. Danuser’s move to Honda Aircraft is a likely indication of the high standards that Honda plans to apply to the HondaJet. Danuser will oversee the dealer network, which currently consists of four companies that will operate five regional U.S. bases.