AIN Marketing Trends

AIN’s Marketing Trends is written specifically for marketing and advertising professionals in the aviation industry. This page is a selection of past newsletters with information on trends in marketing, PR and news about what methods of reaching potential buyers are proving most successful today.

If you are interested in receiving the newsletter, please contact Nancy O’Brien.

April 8, 2014 - 2:45pm

How do I get a story into AIN’s EBACE Convention News magazines?

April 8, 2014 - 2:45pm

Making email marketing pay off isn’t easy in a world where literally billions of emails are sent every hour. In the B2B industry, open rates are around 11 to 15 percent and click-through rates average just 2 to 5 percent. Want to do better than that? Here are four ways to create an email-marketing masterpiece.

March 12, 2014 - 2:45pm

Marketing professionals view so-called big data as the new frontier. From the days of direct-mail list rental by demographics to coupon redemption, marketers have long sought more information on their customers’ interests, shopping tendencies and buying predictors. Today’s digital landscape has made the job of collecting such information exponentially bigger, but the insights to be gleaned have grown dramatically as well.

March 12, 2014 - 2:00pm

See what’s on the agenda for AIN in 2014.

February 11, 2014 - 2:00pm

Because society and technology have been changing so fast, we now have four distinct generations working side by side, each with its own characteristics, values and preferences. Human resource managers, consultants and trainers have devoted much time to studying this phenomenon and developing ways to better communicate with all of these generations.

January 17, 2014 - 9:15am

Much of your target audience probably now gleans information from tablets like Apple’s iPad and Amazon’s Kindle Fire. In fact, according to an article from Canalys, tablets will represent 50% of the PC market in 2014.

December 18, 2013 - 11:00am

It’s that time of year again—time to relax for the holidays, cuddle up next to the fire and think about how you want to spend your marketing budget for the coming year. Media buying can be stressful, since you need to achieve sizable results when spending the company’s dollar. First, you must determine what you want out of your marketing campaign. That’s the easy part.

November 11, 2013 - 10:15am

Is your marketing so helpful that someone would pay for it?

October 7, 2013 - 11:15am

There has been plenty of chatter lately in marketing circles about so-called native advertising and its role in the promotion of products and services. Even the Federal Trade Commission (FTC) has been weighing in on the matter.

Still, the concept remains a mystery to some marketers. So let’s explore what is being said and what you need to know.

September 6, 2013 - 4:45pm

Last month AIN sent out a survey to try to further understand the needs of marketers in the industry. Every marketer has different goals and we want to make sure that everyone’s voice is heard as we look to continually create new opportunities for you in an ever-changing media world.

 
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