“Content marketing,” which refers to creation and sharing of content in order to acquire customers, is a hot new term in marketing circles for good reason: The technique can pay big dividends—but only if you create great content and know how to deliver it to your target audience. To help you do that, let’s look at 10 powerful content-marketing tools:
AIN Marketing Trends
AIN’s Marketing Trends is written specifically for marketing and advertising professionals in the aviation industry. This page is a selection of past newsletters with information on trends in marketing, PR and news about what methods of reaching potential buyers are proving most successful today.
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Have you ever seen an aviation industry ad that made you stop, read, remember and believe? What made it memorable? What made it great? The truth is, much industry advertising is forgettable, but it doesn’t have to be. Research shows that the best ads share key characteristics—from clarity of message to evocative images—that boost readership and foster lasting impressions. Understanding these characteristics and how they work together is an important way to ensure that your advertising pays large dividends
No longer can we deny the fact that social media is an important business tool. With the continuing growth of social media websites and users, inadequate social media efforts can stunt your company’s growth. That’s why AIN has compiled these 10 ways to make you a social media savant.
The business aviation industry is undeniably trade-show driven. If your company wants to meet and market to influential aviation professionals, trade shows can be a great place.
It’s time to start preparing for Heli-Expo, March 5-7, in Las Vegas. AIN will again be publishing HAI Convention News, which will be printed on all three days and distributed throughout the show.
It wasn’t too long ago that a Lead Gen program in a B2B company consisted of a team of telemarketers who would make phone calls in an effort to generate some hot leads for the sales department. Combined with bingo cards from trade publications and business cards from trade shows the Lead Gen effort was more of a shot gun approach than a well aimed pistol.
The hangover is gone, the holiday decorations put away and you are sitting at your desk staring at your computer. It’s the New Year! And it is tempting to pick up where you left off when you flipped the calendar–but if you want to have a Super Year, think about making some New Year’s Resolutions. Here are five Marketing goals to help you kick-start 2013.
We all know that online advertising has seen marked growth in the past five years. eMarketer reports that online advertising overall will increase 23.3% in 2012 to over $39.5 billion dollars (see article here). On the B2B front alone, it is estimated that online advertising will hit $4.8 billion by 2014.
Charles Alcock wanted to be a journalist from a very young age and it never crossed his mind to do anything else. Now after 20+ years with AIN Publications, he has been named Editor-In-Chief and assumes full control of all AIN editorial.
Many aviation companies view the corporate marketing department as a necessary evil. Too often, marketing is not considered an integral part of the business. It’s a cost, not an investment. And the truth is, marketers have hard been pressed to prove otherwise. Until now.