I’ve been working with several clients recently on fully integrated promotional campaigns that include print advertising, lead-generation opportunities and, of course, banner ads on our digital media. Some of these clients have told me that their previous banner ads haven’t produced results. After investigating, I’ve learned that many of these campaigns failed because their creators hadn’t addressed the five Ws:
AIN Marketing Trends
AIN’s Marketing Trends is written specifically for marketing and advertising professionals in the aviation industry. This page is a selection of past newsletters with information on trends in marketing, PR and news about what methods of reaching potential buyers are proving most successful today.
If you are interested in receiving the newsletter, please contact Nancy O’Brien.
A few advertisers have said that tracking return on investment for marketing campaigns is too complicated to do regularly in their organizations. It doesn’t have to be.
By Rachel Foster of the Content Marketing Institute
Many organizations fail to see ROI from their content marketing because they don’t create a plan for getting everything done.
How do I get a story into AIN’s EBACE Convention News magazines?
Making email marketing pay off isn’t easy in a world where literally billions of emails are sent every hour. In the B2B industry, open rates are around 11 to 15 percent and click-through rates average just 2 to 5 percent. Want to do better than that? Here are four ways to create an email-marketing masterpiece.
Marketing professionals view so-called big data as the new frontier. From the days of direct-mail list rental by demographics to coupon redemption, marketers have long sought more information on their customers’ interests, shopping tendencies and buying predictors. Today’s digital landscape has made the job of collecting such information exponentially bigger, but the insights to be gleaned have grown dramatically as well.
See what’s on the agenda for AIN in 2014.
Because society and technology have been changing so fast, we now have four distinct generations working side by side, each with its own characteristics, values and preferences. Human resource managers, consultants and trainers have devoted much time to studying this phenomenon and developing ways to better communicate with all of these generations.
Much of your target audience probably now gleans information from tablets like Apple’s iPad and Amazon’s Kindle Fire. In fact, according to an article from Canalys, tablets will represent 50% of the PC market in 2014.
It’s that time of year again—time to relax for the holidays, cuddle up next to the fire and think about how you want to spend your marketing budget for the coming year. Media buying can be stressful, since you need to achieve sizable results when spending the company’s dollar. First, you must determine what you want out of your marketing campaign. That’s the easy part.
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